http://www.thegirlwhoateink.com Sarah Cai Sun, 04 Mar 2012 12:36:46 +0000 http://www.thegirlwhoateink.com en http://www.thegirlwhoateink.com/DAPW http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/DAPW Sun, 04 Mar 2012 12:36:46 +0000 Sarah Cai 1406565 DAPW (Duvet and Pillow Warehouse) was creating a line of witty and humourous clips as part of their viral campaign- I worked on the graphics for this particular piece, which I had to come up with 8 posters with typical marketing aesthetics. They had to be elegant...but designed to be “badly designed”. Working alongside the creative director of the project at Pentagram UK, I came up with 8 pieces of visuals which were then used in the shooting of the clips. The 8 posters were a tongue-in-cheek representation of typical marketing strategies, and include intentional design decisions to typeset the text and layout. http://www.thegirlwhoateink.com/HandBound http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/HandBound Fri, 17 Feb 2012 17:16:33 +0000 Sarah Cai 2828673 <img src="http://payload26.cargocollective.com/1/0/6083/2828673/HB1.jpg" width="670" height="453" width_o="2048" height_o="1387" src_o="http://payload26.cargocollective.com/1/0/6083/2828673/HB1_o.jpg" data-mid="14370057" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/6083/2828673/HB2.jpg" width="670" height="492" width_o="2048" height_o="1503" src_o="http://payload26.cargocollective.com/1/0/6083/2828673/HB2_o.jpg" data-mid="14370076" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/6083/2828673/HB3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload26.cargocollective.com/1/0/6083/2828673/HB3_o.jpg" data-mid="14370087" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/6083/2828673/HB4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload26.cargocollective.com/1/0/6083/2828673/HB4_o.jpg" data-mid="14370095" border="0" align="left"/> HandBound is an exploration into the intricate links between human flesh and the book as an object. Using lasercutting, I carved handles in loose sheets of paper- they become bound books when held together by a 'human binding' and fall apart when the user halts the process. http://www.thegirlwhoateink.com/Lafase-Logo http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/Lafase-Logo Wed, 01 Feb 2012 17:01:51 +0000 Sarah Cai 2722301 <img src="http://payload21.cargocollective.com/1/0/6083/2722301/L1.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload21.cargocollective.com/1/0/6083/2722301/L1_o.jpg" data-mid="13801316" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/6083/2722301/L2.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload21.cargocollective.com/1/0/6083/2722301/L2_o.jpg" data-mid="13802045" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/6083/2722301/L41.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload21.cargocollective.com/1/0/6083/2722301/L41_o.jpg" data-mid="13803080" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/6083/2722301/L5.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload21.cargocollective.com/1/0/6083/2722301/L5_o.jpg" data-mid="13803356" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/6083/2722301/Screen shot 2012-02-01 at 16.04.48.png" width="670" height="562" width_o="1145" height_o="962" src_o="http://payload21.cargocollective.com/1/0/6083/2722301/Screen shot 2012-02-01 at 16.04.48_o.png" data-mid="13801640" border="0" align="left"/> LAFASE Partners is a specialized advisory firm that offers hands-on business development, corporate and joint venture related services in emerging economies. I was hired to design a brand identity that captured "a breath of fresh air" and portrayed LAFASE partners as a company with a wealth of experience and wisdom to assist expansion "into new soil". My exploration took shape of narratives and playful iconography, focusing on the concept of tree rings that each represent what LAFASE stands for. http://www.thegirlwhoateink.com/Drink-Shop-Do-Menus http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/Drink-Shop-Do-Menus Tue, 28 Jun 2011 14:37:49 +0000 Sarah Cai 1655165 The lovely folks at Drink Shop Do collaborated with me to produce some lovely handbound menu covers that reflected the cafe's vintage yet urban craft environment. <img src="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4003.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4003_o.JPG" data-mid="8122715" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4008.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4008_o.JPG" data-mid="8122721" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4012.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4012_o.JPG" data-mid="8122723" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4016.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4016_o.JPG" data-mid="8122734" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4028.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4028_o.JPG" data-mid="8122748" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4030.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4030_o.JPG" data-mid="8122752" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4033.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4033_o.JPG" data-mid="8122763" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4035.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/1655165/IMG_4035_o.JPG" data-mid="8122779" border="0" align="left"/> http://www.thegirlwhoateink.com/Grains-of-information http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/Grains-of-information Sun, 30 May 2010 11:21:38 +0000 Sarah Cai 438058 During my work in the bookbinding room i became intrigued with the defining the book. A book could come in different forms yet achieves the original intention of a c folio of text/information. The idea that you can wear a book and read it as a private activity made me create small books to function as rings, necklaces and hairpins. Work in Progress <img src="http://payload.cargocollective.com/1/0/6083/438058/IMG_1313.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/438058/IMG_1313_o.JPG" data-mid="1951471" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/438058/IMG_1326.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/438058/IMG_1326_o.JPG" data-mid="1951472" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/438058/IMG_1333.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/438058/IMG_1333_o.JPG" data-mid="1951473" border="0" align="left"/> http://www.thegirlwhoateink.com/The-colour-chart http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/The-colour-chart Sun, 30 May 2010 10:53:24 +0000 Sarah Cai 437991 Using the pantone colour chart as a starting point, I treated hues as content, and studied the informative arrangement of the colour chart.I then applied the organisational aspects of the colour chart to creating a colour aid for silkscreen printers. I investigated the differences between adding paste and white to 25 hues and how it affects the brightness and purity of the colours. This colour aid of 120 different colours is meant to be a tool for screenprinters to be able to overlap and mix different transparencies of hues to help them understand better how to mix the type of colour they want. <img src="http://payload.cargocollective.com/1/0/6083/437991/IMG_1209.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437991/IMG_1209_o.jpg" data-mid="1951365" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437991/IMG_1218.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437991/IMG_1218_o.JPG" data-mid="1951373" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437991/IMG_1226.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437991/IMG_1226_o.JPG" data-mid="1951374" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437991/IMG_1205.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437991/IMG_1205_o.JPG" data-mid="1951362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437991/IMG_1215.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437991/IMG_1215_o.jpg" data-mid="1951369" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437991/IMG_1207.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437991/IMG_1207_o.jpg" data-mid="1951363" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437991/IMG_1230.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437991/IMG_1230_o.JPG" data-mid="1951375" border="0" align="left"/> http://www.thegirlwhoateink.com/Eat-Go http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/Eat-Go Sun, 30 May 2010 09:43:22 +0000 Sarah Cai 437937 Eat/Go is an investigation of the intimate relationship between reading and daily human rituals. We spend a staggering amount of time in our lives eating and traveling from one place to another. During this ritual activity we often engage in reading, despite reading being a very private activity. I have produced a series of objects that make a statement on our way of life. The first object is a book sleeve to disguise the book we are actually reading. Often with a glance, people judge others by the kind of book they read. By having an official jacket of a reputable book cover, We can read whatever we fancy and feel secured at all times. The second object is a book sleeve to conceal the title of books we read. This is tailored for commuters who feel uncomfortable having to share the contents of the book they are reading with others. Once the title is concealed, the text block becomes anonymous. The third object is a plate with conversational topics mapped on it. This dish is suitable for diners who have trouble holding a polite conversation with guests. <img src="http://payload.cargocollective.com/1/0/6083/437937/IMG_1202.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437937/IMG_1202_o.JPG" data-mid="1951101" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437937/IMG_1255.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437937/IMG_1255_o.JPG" data-mid="1951102" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437937/IMG_1261.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437937/IMG_1261_o.JPG" data-mid="1951103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437937/IMG_1262.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437937/IMG_1262_o.JPG" data-mid="1951104" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437937/IMG_1265.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437937/IMG_1265_o.JPG" data-mid="1951105" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437937/IMG_1273.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/6083/437937/IMG_1273_o.JPG" data-mid="1951111" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437937/IMG_1274.JPG" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/6083/437937/IMG_1274_o.JPG" data-mid="1951113" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437937/IMG_1283.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437937/IMG_1283_o.JPG" data-mid="1951114" border="0" align="left"/> http://www.thegirlwhoateink.com/Sleep http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/Sleep Sun, 30 May 2010 07:23:43 +0000 Sarah Cai 437476 Sleep is an investigation of the intimate relationship between reading and daily human rituals. In this fast-moving world we have to extract time for relaxing activities and even so we limit ourselves to relaxing before we have to sleep.In one of the pages the word 'sleep' creeps slowly into the text. In another, I merged a scientific report into the text by inserting words, then sentences and paragraphs to force the reader to feel sleepy. <img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1198.JPG" width="670" height="483" width_o="801" height_o="578" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1198_o.JPG" data-mid="1947579" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1236.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1236_o.JPG" data-mid="1947581" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1237.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1237_o.JPG" data-mid="1947582" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1238.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1238_o.JPG" data-mid="1947583" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1239.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1239_o.JPG" data-mid="1947585" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1240.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1240_o.JPG" data-mid="1947587" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1241.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1241_o.JPG" data-mid="1947590" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1242.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1242_o.JPG" data-mid="1947596" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1243.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1243_o.JPG" data-mid="1947598" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1244.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1244_o.JPG" data-mid="1947602" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1245.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1245_o.JPG" data-mid="1947604" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1246.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1246_o.JPG" data-mid="1947605" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1247.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1247_o.JPG" data-mid="1947606" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1248.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1248_o.JPG" data-mid="1947609" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1249.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1249_o.JPG" data-mid="1947611" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1250.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1250_o.JPG" data-mid="1947613" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1251.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1251_o.JPG" data-mid="1947614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1252.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1252_o.JPG" data-mid="1947616" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/437476/IMG_1254.JPG" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/6083/437476/IMG_1254_o.JPG" data-mid="1947617" border="0" align="left"/> http://www.thegirlwhoateink.com/Born-to-Walk http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/Born-to-Walk Fri, 30 Apr 2010 11:34:29 +0000 Sarah Cai 385080 While working for The Green Thing, a public service full of creative collaborations to raise awareness for climate change, there was an opportunity to create a campain for ‘Walk the Walk’, which was a movement to encourage people to walk more instead of using the car. Working with creative director Naresh Ramchandani, I co-wrote the script and art directed the production of ‘Born to Walk’, a stopmotion animation depicting someone ‘walking through life’, from crawling as a baby, staggering like a teenager, to leaping like an adult. The campaign was released in 2010. Supported by The Green Thing Directed by: Sarah Cai Voiced by: Sarah Cai Script: Naresh Ramchandani & Sarah Cai Assisted by: Anastasia Mara, Becky Miller, Vic Patel, Anett Reiche, Marcos Dangas http://www.thegirlwhoateink.com/Typography http://www.thegirlwhoateink.com/following/thegirlwhoateink.com/Typography Mon, 26 Apr 2010 21:14:19 +0000 Sarah Cai 342608 <img src="http://payload.cargocollective.com/1/0/6083/342608/THQ.jpg" width="670" height="388" width_o="800" height_o="464" src_o="http://payload.cargocollective.com/1/0/6083/342608/THQ_o.jpg" data-mid="1501244" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6083/342608/cake.jpg" width="670" height="950" width_o="2048" height_o="2904" src_o="http://payload.cargocollective.com/1/0/6083/342608/cake_o.jpg" data-mid="1667978" border="0" align="left"/>